Choosing The Cut of A Diamond

There are many different cuts of diamonds
to choose from. The cut essentially refers to
the shape that the diamond is cut into –
unless you are in the diamond or jewelry
business, but this shape has a great impact
on the much the diamond sparkles.

The most popular cuts are heart, marquise,
oval, pear, princess, round, trillion, and
emerald cuts. The shape has an impact on
how much the diamond sparkles, but the
actual cutting itself – when the diamond
cutter actually cuts the diamond into a
particular shape – also matters a great
deal. If the diamond is poorly cut, it will lose
its sparkle.

However, in the diamond industry, the cut of
a diamond doesn’t refer to its shape at all.
Instead, this is a reference to the stone’s
depth, width, brilliance, durability, clarity, and
other aspects of the diamond. Common
cutting problems include a missing or off
center culet, misalignment, a diamond that
is too thick or too thin, cracks, or broken
culets.

When shopping for a diamond, you should
of course choose the shape that you like the
best, but then look at several different
diamonds of that shape to find the one with
the best cut – the one that sparkles the most,
in all types of lighting.

Buying Diamonds Online

With all of the potential for scams concerning
diamonds, buying diamonds online almost
seems unthinkable! However, you actually
can purchase diamonds online, without any
problems – as long as you are careful.

First, think about your reasons for wanting to
purchase the diamond online, as opposed to
making a purchase from a local jewelry store.
The most common reason is price. Due to
low overhead costs, online jewelers and
wholesalers are able to offer lower prices.
However, you must be careful – sometimes
a price that is too low is a sure indication of
a scam.

One of the best things about purchasing
online is the unlimited selection. When
shopping offline, you are limited to the
selection in the stores in your general area.
Online, there are no limits. But again, you
must use a great deal of care and
consideration before handing your money
over to someone that you cannot see and
have never met!

Before shopping, learn as much as you can
about diamonds – especially cut, color,
clarity and carat weights. When you are
knowledgeable about diamonds, it will be
harder for a con artist to rip you off. Once
you know more about diamonds, you will be
ready to start shopping.

Take your time. Don’t purchase the first
diamond that you see that interests you.
Instead, look for similar diamonds for sale.
Do some comparison shopping to find the
lowest prices. Once you have found the
lowest price, start doing your investigation.
You know about diamonds, you’ve found a
diamond that you love, and you’ve found the
lowest price – but you are still quite a ways
away from actually purchasing that diamond!

Ask about the seller’s credentials, such as
professional jewelry associations that they
belong to. View and print the seller’s return,
refund, and upgrade policies. Also inquire
about additional services, such as settings
and mountings, sizing, and free shipping. Do
a search for customer reviews on this
particular company around the Internet. Also
check with the BBB Online to see if there have
been any complaints.

Ask for a diamond grading report from an
independent laboratory such as GIA, HRD,
EGL or AGS. You should see this before
making a purchase. Finally, use a reputable
escrow service for high dollar diamonds –
preferably one that will have the diamond
appraised while it is in their possession. The
seller sends the diamond to the escrow
service, and you send the money to pay for
the diamond to the escrow service. The
escrow service has the diamond appraised,
sends the diamond to you, and sends the
money to the seller. This is the surest way to
protect yourself…again, make sure that you
use a reputable escrow service!

Bonded Diamonds

Before you start shopping for diamonds,
consider dealing with a bonded jeweler.
Bonded jewelers sell bonded diamonds,
and there are very few bonded jewelers in
the world. In fact, out of all of the jeweler’s
in the world, only about 5% of them are
bonded. Buying a bonded diamond will
cost more than buying a non-bonded
diamond, but when you look at what you
get with the bonded option, you will see
that it is well worth the extra expense.

First, bonded diamonds have a buy back
policy for the life of the diamond. No matter
how long you have had the diamond, you can
take it back to the bonded jeweler and sell it
back to him or her, for a 100% refund. If a
jeweler does not offer a 100% buy back
guarantee, for the life of the diamond, then
you should take a closer look at the diamond
to see what is wrong with it.

Bonded diamonds also have a breakage
policy. If the stone breaks or chips, the
bonded jeweler will replace it with a new one
– one time. No jeweler would ever offer such
a policy on any stone that was not 100%
natural, so just the offer of such a policy
should give you piece of mind concerning
the quality of the diamond. Bonded
diamonds are natural and untreated.

Bonded diamonds increase in value, with a
fixed appreciation rate that is designed to
keep up with inflation. This means that a
diamond that is worth a certain amount of
money today will be worth more in the future,
as the price of diamonds continues to rise.
This generally does not apply to buy backs,
however. It typically applies to trade-ins.

Alternately, by purchasing a bonded
diamond, you are protected against the
possibility of a market crash. If a market
crash occurs, the value of diamonds will
drop. However, the bonded jeweler
guarantees to refund you the difference
between what the diamond is now worth
and what you paid for it before the market
crash.

It may be difficult to find a bonded jeweler in
your area, but if you can, this is who you
want to deal with, as opposed to dealing
with an un-bonded jeweler. Specifically tell
the jeweler that you are only interested in
bonded diamonds. You can find a bonded
jeweler in your area by using various online
resources, or by calling the local jewelry
stores.